ReGen Brands, dedicated to nourishing brands that regenerate life, has officially announced the launch of an unprecedented education, community, and financing ecosystem for CPG brands to support regenerative agriculture.
According to certain reports, the stated ecosystem arrives on the scene with an objective to orchestrate a food system transformation, and therefore, restore the health of our soils, our food, our people, and our planet. In essence, ReGen Brands brings to the fore a multi-faceted approach towards empowering brands that support regenerative agriculture. This new ecosystem will feature three entities i.e. ReGen Brands Institute, ReGen Brands Coalition, and ReGen Brands Capital.
Starting with ReGen Brands Institute, it allows for brands with regenerative agriculture principals to access tailored insights that can help them win in the marketplace. These insights may include news, perspectives, and education on the world of regenerative CPG to brands, retailers, investors, and other food system stakeholders. On its own, the stated institute has produced 80 podcasts, 76 email newsletters, and 81 blog posts till date, becoming the most trusted and followed resource in regenerative CPG.
While it will continue producing these short-form resources and also begin publishing more in-depth industry research through reports, databases, and other long-form content, the institute also took this opportunity to publish its inaugural report i.e. The State of Regenerative CPG – Successes, Challenges, and Opportunities for Collective Action. Talk about the given report, it analyzes the commercial, community, and financial needs that regenerative brands share, needs which ReGen Brands hopes to address with its new offerings.
“The success of the regenerative movement depends on the success of individual regenerative brands,” said Kyle Krull, Co-Founder of ReGen Brands. “Regenerative brands face unique supply chain challenges, an evolving certification landscape, complex consumer messaging decisions, diverse retailer requirements, and many more distinct issues. Brands supporting regenerative agriculture need an opportunity to learn from each other and work together to solve the biggest issues affecting their individual companies and the movement at large. We designed this ecosystem to be a home for that work.”
Next up, we have ReGen Brands Coalition. As brands across this space need a dedicated community, the component in question advances the regenerative CPG community by collectively identifying its shared challenges and catalyzing its collaborative solutions. All in all, the Coalition boasts 31 inaugural brand members, including category leaders like Kettle & Fire, Ancient Nutrition, Harmless Harvest, and Serenity Kids, along with promising emerging brands like Alec’s Ice Cream, GoodSAM Foods, Lil Bucks, and Painterland Sisters. Markedly enough, each of the member here has at least one product with a third-party validated regenerative claim from one of eight approved pathways. Another detail worth a mention is that this Coalition happens to be the first organization to unite brands with various types of regenerative product claims under one banner to take collective action for positive change.
Lastly, we have ReGen Brands Capital. Set to launch in 2025, this solution will act as a brand capitalization advisor, provider, and connector to align regenerative CPG growth strategies and needs with the most symbiotic funding sources. The idea behind doing so is to close the massive funding gap for regenerative brands by championing new, innovative financial products and fund models better aligned with holistic, regenerative business outcomes.
“A regenerative food system needs regenerative brands – brands building holistic solutions with nutrition, climate, biodiversity, and social equity in mind,” said Anthony Corsaro, Co-Founder of ReGen Brands. “We’ve spent the last three years deeply understanding the significant unmet needs of this community, and we’re launching this new ecosystem to help solve them. We exist to inform, connect, and fund the regenerative revolution of CPG.”
