BrightFarms, a national leader in the indoor farming industry, has officially announced the launch of a campaign with Instacart, the leading grocery technology company in North America, to deliver free salad kits
According to certain reports, BrightFarms and Instacart will offer customers a meticulously-curated assortment of Crunch Kits™. More on that would reveal how these kits are likely to include robust line of fresh lettuce and herb options, ranging from classic greens to crunchy mixes.
As for the availability, consumers can head to the Instacart website or app to select an eligible Crunch Kit™ of their choice.
Talk about the salad kits that are going to be available for purchase at launch, they include the Mediterranean Salad, which happens to be a vegetarian-driven option, delivering at your disposal bright Greek flavors, feta cheese, roasted lentils, herbed flatbread, and feta vinaigrette.
Next up, we have Southwest Chipotle Salad. This one brings to the fore a perfect blend of heat and smoke with tangy, bold flavors that feature fire roasted corn, cotija cheese, tortilla strips, and chipotle ranch dressing.
“We’re committed to bringing our customers the crispiest, crunchiest, and freshest lettuce imaginable. Our partnership with Instacart takes that promise even further, ensuring that you can enjoy produce that’s not just better for your plate but better for the planet too,” said Jessica Soare, Senior Director of Marketing at BrightFarms. “We at BrightFarms are excited to help make healthy eating a bit easier at a time when it’s hard to consistently work toward wellness goals.”
Another salad set to enter the fray is Chickpea Caesar Salad. The stated kit packs together fresh BrightFarms Sunny Crunch greens. Complementing that would be the inclusion of crispy chickpeas, organic quinoa, shaved parmesan, garlic crouton crumbles, and paired with a vegan Caesar dressing.
Rounding up highlights would be the Sunny Bacon Salad, which happens to savory salad, topped with uncured bacon bits, shredded white cheddar cheese, sunflower seeds, crispy onions, herb croutons. All of this is going to be available alongside a vegan Ranch dressing.
Founded in 2021, BrightFarms’ rise up the ranks stems from reshaping the way produce is grown and delivered, something it does through its expanding network of high-tech, high-efficiency hydroponic farms. The company’s proprietary technology, at the moment, is focused on operating hydroponic greenhouse farms across the communities it serves, and therefore, enabling them to eliminate transportation time, distance, and costs from the food supply chain.
Not just that, BrightFarms’ growing methods are also known for exhausting less land and water on a per yield basis than traditional field-grown agriculture. The company’s excellence in what it does can be understood once you consider it currently runs a total of 5 greenhouse farms in New Hampshire, Pennsylvania, Virginia, North Carolina, and Illinois, and 3 high-tech regional greenhouse hubs in Texas, and Georgia. Apart from that, BrightFarms’ fresh lettuce options, from classic greens to crunchy mixes and salad kits, are also available in more than 5,000 retail stores across the Central, Eastern, and Southwest regions of the United States.
