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Financing a Drive to Generate Greater Visibility Around Vine Crops

IUNU, a leading innovator in AI and machine vision technologies transforming agriculture, has successfully raised a sum worth $20 million from a recently-concluded funding round.

Led by S2G Investments (S2G), the round saw further participation coming from the likes of Farm Credit Canada (FCC), and Lewis and Clark Partners.

According to certain reports, IUNU plans on deploying these fresh funds to support its expansion into high-value markets across North America and Europe, while simultaneously driving broader adoption of its LUNA platform. In case you weren’t aware, LUNA happens to be the only solution, at present, capable of delivering plant-level visibility, automated labor analysis, and real-time crop steering and forecasting for high-value vine crops, such as tomatoes, cucumbers, and peppers.

Beyond this, the capital in question will also tread up a long distance to support the expansion of IUNU’s commercial and engineering teams, strengthening its technical leadership.

“We’re thrilled to back IUNU in this next phase of growth, particularly as demand in the vine crop segment accelerates,” said Cristina Rohr, Managing Director at S2G. “The team has consistently delivered measurable value at a time when greenhouse operators are under pressure from tight margins and growing volatility. Their technology is helping reduce operational risk and bring greater confidence to growers navigating today’s challenges.”

To understand the significance of such a development, we must take into account how, even though the emergence of greenhouse production has localized production, shortened supply chains, and enhanced resilience, growers across the board continue to face significant challenges in regards to labor, productivity, and resource management.

Against that, IUNU’s LUNA platform arrives on the scene bearing an ability to integrate directly with growers’ existing control systems and ERP systems. This it does to deliver a real-time digital assistant who, on its part, can streamline operations, increase visibility, and drive outcomes across three critical areas.

These areas include precision yield forecasting, as by increasing plant sampling from 0.016% to 10%, LUNA promises to significantly improve forecasting accuracy, enabling sales and operations teams to plan with greater confidence and reduce waste.

The next key area in line relates to automated labor quality management. Here, the platform leverages computer vision to effectively assess task performance (e.g., deleafing, lowering, pruning) and boost labor efficiency.

Rounding up highlights would be the prospect of dynamic crop steering. In essence, LUNA is well-equipped to deliver daily, compartment-level insights, insights which it uses to help growers optimize crop health, balance, and quality throughout the season.

Among other things, we ought to mention how the development is complemented by IUNU’s already well-established market share in leafy greens and partnerships with major North American ornamental growers, something which should further aid its plans to scale.

“We are seeing 330% growth in our vine-crop segment, driven by a clear need. This investment accelerates our mission to transform greenhouse agriculture by empowering growers with actionable insights. By combining AI-driven systems and deep industry expertise, we’re unlocking unprecedented productivity, sustainability, and profitability for controlled environment agriculture globally,” said Adam Greenberg, CEO of IUNU. “Our platform directly addresses the industry’s most pressing operational challenges, offering transformative efficiencies that significantly boost profitability for growers and sales teams.”